Data Collection

Developing a rebate program for your business, regardless of the industry or sector, can be a powerful tool for drawing new customers into the fold and ensuring current customers continue [...]

Data capture is such an important pillar of the structure of any business. It helps with everything from developing extensive email lists to producing special offers to unique customers. You can [...]

In general practice, you offer the same base price of services to all potential customers. However, there often comes a time where a special price agreement, or SPA, is warranted. Whether it is [...]

A Marketing Strategy Without Buyer Personas Will Simply Not Succeed In Today’s B2B Landscape Hubspot has defined a buyer persona as “a semi-fictional representation of your ideal customer based [...]

Customer Data & Insights Make For Better Marketing Decisions and Bigger Business Growth For a manufacturing company, developing a strong, data-driven growth strategy can be challenging. Your [...]

Customer Rebate Claims Provide Your Business With An Opportunity To Gain Valuable Customer Data Many companies offer a rebate in hopes that it will push consumers to purchase their product and [...]

5 Ways To Improve Consumer Data Quality If we’ve said it once, we’ve said it a thousand times—every business, no matter the size or industry, needs quality data. According to data.com, Poor data [...]

Data Cleansing: A Process That Is Well Worth It’s Benefits Today, nearly 67% of businesses rely on CRM data for growth. Yet, an astonishing 94% of B2B companies suspect inaccuracy in their [...]

If you ask anyone in business, more specifically someone in marketing, they’ll tell you how important it is to know your customer. It is because of this, that so many of them look to get their [...]

The majority of retail stores implement Spiff programs to help maximize sales, motivate teamwork and increase customer participation. However, the most important part of utilizing a spiff program [...]